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导语:在智慧零售潜力100强榜单上,边宜丰排名第32位。 诞生三年多来,便利蜂一直以大
在智慧零售潜力100强榜单上,边宜丰排名第32位。
诞生三年多来,便利蜂一直以大胆另类的做事风格引人注目。他也因为给员工出“数学题”而走红。事实上,参加数学考试这件事并不重要。重要的是贯穿始终的数字化思维,这已经成为一个便利店的底层思维。便利蜂无疑是数学和算法的信徒。在数学中,有许多命题被称为某某猜想。便利蜂也可以说是便利店行业的一个“猜想”。无论成败,对行业来说都是非常有益的探索。
“通过日复一日重复公司员工的日常生活,我在工作中难免会养成一些习惯。对我来说,这个习惯就是了解世界的变化。"这是7-Eleven创始人Toshifumi铃木在他的书《零售哲学》开头的描述。可见,作为便利店界的传奇人物,铃木俊步对消费者的洞察之深刻。
今天的中国零售业就像7-Eleven成立时的日本一样,正在逐渐从大型零售业态主导的市场向中小型零售业态过渡。有全职,有邻居,有引领行业的好邻居,还有便利蜂,充满品牌创新。有的在沙下,有的辉煌,本土品牌呈现出一派生机勃勃的景象。
市统计年鉴数据显示,截至2018年底,全国共有品牌连锁便利店2613家,门店数7000余家,门店数6000余家,门店数近5000家。作为便利店五年来的先锋品牌,卞易贝一路狂奔。目前已在全国20个城市开设1500多家门店,门店数量超过500家。也用实际行动反驳了“便利店的沙漠”。声明。
ThemoststaggeringthingisthatBianbianfeng'sdistrictstoreshaveannouncedthattheyhaveachieved"overall"profitability.Itistheoverallprofit,nottheprofitofsomeindividualstoresoroperations.
WeknowthatLawson,thefirstJapanese-ownedconveniencechainbrandtoentermainlandChina,hasnotannounceditsoverallprofitabilityintheEastChinamarket.Theoverallprofitabilityoftheconveniencebeemarketisnotunpleasant.
Asasmallretailformatwithlimitedrevenueperstore,conveniencestoreprofitabilityisitsultimategoal.Andconveniencebeewantstorealizethehugeambitionofopening10,000storesinthefutureandfinallygoingpublic,whichmeansthatitmustbemeticulousineverystepoftheoperationofenterprisesandstores.
HowdoesConvenienceBeeachieverapidexpansionandprofitabilitythroughrefinedoperations?
Theanswerisstilltobefoundindigitization.
Systemintelligentselectionandordering
Duetothesmallsizeofthestore,theshallowinventory,andtherelativelyshortsalescycleofproductswithshort-termlow-temperaturewarranty,thefrequencyoforderinginconveniencestoresisrelativelyhigh.Ingeneralstores,theorderisgivenbythestoremanagerthroughthesystem,andthedataisevenconsideredasareference.Moreneedsthestoremanagertomakejudgmentsbasedonthelocalreality,includingthesalesstatusofthesurroundingcompetitivestores.Specifically,replenishment,selection,replacement,etc.areallpartoftheordercontent.Fortheexistingfixedsalesproducts,thestoremanagerneedstoreplenishthegoodsintime,andthecoreistodeterminethequantity;iftheproductstructureneedstobeadjustedtoacertainextent,itisalsonecessarytore-selectproductsforreplacement.
However,inBianbianfeng,thecompanyhasestablishedarichcommoditydatabasefororderinginstructions,whichareissuedbythesystembasedondata,algorithmsandcomprehensiverelatedfactors,andthestoremanageronlyneedstoexecutethem.Thedatasourcesfororderreferencearealsoveryextensive,includingpublicdata,industryinformation,localconsumptioncharacteristics,andevenindicatorssuchasweatherandtemperature.Althoughsomestoresmaybeoutofstock,withtheevolutionofthesystem,orderingwillbecomemoreandmoreaccurate.
Unmannedcashierreplaceslabor
Inourconveniencebees,manypeopleareusedtoautomaticcheckoutmachines.Eachconveniencebeehasatleastthreesystems,andconsumerscanpaybyscanningcommoditybarcode,whichgreatlyeasesthetrafficduringlunchbreak.Self-helpcanliberatemanpower,butbehindself-helpneedsperfecthumanizedexperienceandtechnologyassupport.Convenientself-serviceoperationofbeesisverysimple.Ifyouareintrouble,calltheclerk,andtheywilltellyouwarmly.Inaddition,theclerkwilltellcustomerswhatpreferentialactivitiesareavailableinthestoreandwhichproductsarebeingpromoted,andtheclerkwilldosomeserviceworkthatinteractswithcustomersandhastemperature.
Data-basedmeansofsiteselection
Beforeconveniencebeessetupshopinacity,theywilldeployhundredsofpeople,collectandanalyzealltherequireddatathroughthesiteselectionsystem,andformadescriptionofthelocal"residentmapofpopulation".Thisisaprofessionalmapcustomizedforconveniencestores.Whenweseeaspot,wecanquicklycalculatetheapproximatesalesvolumeofthisspotbysimpleformulathroughthefactorssuchasroute,distanceandpopulationpool,andpreliminarilyjudgewhetheritcanland.Afterthat,professionalswillgotothefieldtodomultipleverifications,uploadthedatatothecloud,andfinallydeterminewhetherthisstorecandoitthroughcalculation.
Fromthewholedomesticmarket,conveniencestoreshavemushroomed.However,intheprocessofdevelopment,theeraoflowfactorcosthaspassed,andtheconveniencestoreindustryisfacingdoublepressuresfromstoreefficiencyandcost.Thecostofshoprent,landrent,labor,waterandelectricityandotherbasicfactorsofproductionisalsorising.
Inaddition,thepressureofmanagementandoperationalsoneedstobesolvedurgently.Thedevelopmentofconveniencestoresisinseparablefromtheexpansionofstores,andthedevelopmentoffranchisestoresisessential.Exceptthepetroleumconveniencestoressetupatgasstations,mostconveniencestoresareregionalcentralizedenterprises.Franchisestoresneedahigherlevelofoperationandmanagement,sodigitaltransformationhasbecomeabreakthroughforconveniencestorestoseeksustainabledevelopment.
Fromtheperspectiveofthewholeretailindustry,acceleratingdigitalizationisthegeneraltrend.First,theconsumptionhabitsarefullydigitized.Whetheritistheuseofmobiledevicesorthepopularityofe-commerceandmobilepayment,conveniencestoresarerequiredtoupgradetheirdigitizationlevel;ThesecondisthedigitalsystembuiltbyInternettechnologygiants,whichalsoprovidestechnicalandhardwaresupportforthedigitalizationofconveniencestores.
Infact,manytraditionalconveniencestoreenterpriseshavelongbeenexploringtheuseofdatatosupporttheirowndevelopmentlayout.Acompleteconveniencestorewith1,500chainstoreshaschosentheoptimizedstoremanagementschemeofWandianzhang,installedthreeproducts:high-definitioncamera,passengerflowanalyzerandsupervisionserver,basedonthepassengerflowdata,createdthestoreoperationreport,managedthestoremoreefficiently,andeffectivelyreducedthecostandincreasedtheefficiencyofthestore.
Ifyouarepoor,youwillchange,andifyouchange,youwillpass.Thegeneralruleislong.
SinceMaYunputforward"newretail"atYunqiConferencein2016,thissentenceisbeingverifiedstepbystep-"Inthenexttenortwentyyears,therewillbenoe-commerce,onlynewretail".Nowadays,manyenterprisesactivelyembraceInternettools.OnthelistofTop100SmartRetailers,sevencompaniesareusingthestoreoperationplanprovidedbyWandianzhang.Technologicalinnovationpromotesthedevelopmentoftheindustry,andtheemergenceof"newretail"isonlythegeneraltrend,and"change"istheeternallaw.
便利蜂装修一家店多少钱
便利店项目的投资前景和价值非常明显,这个热门行业的走向也产生了一些投资问题。加入便利蜂需要多少钱?想投资便利店的加盟商可以了解一下它的投资信息。以下是费用信息,供参考。合理的成本投入,可以轻松解决开店问题。20万元起,可以投资开店。一个合格的加盟商需要知道的远不止这些数据。
附属城市
一线城市
二线城市
三线城市
商店区
租金(付一赔三)
万元/月
6000元/月
2000元/月
装修费
800元/㎡
700元/㎡
600元/㎡
设备费
6万元
五万元
4万元
首次购买费
12万元
10万元
8万元
宣传费用
两万元
一万五千元
八千块钱
开业成本
3万元
一万元
员工工资(季度)
3500元/月/人(5人)
3000元/月/人(4人)
2500元/月/人(3人)
流动性
总投资成本
42.25万元
30.9万元
20.25万元
便利蜂加盟费多少钱?数据信息已经给出。投资创业还需要了解更多的注意事项,比如新手开店需要了解哪些资料。还有投资创业需要掌握的前提条件。这里的关键是运营技巧,也就是开店的策略。虽然便利店的潜在客户范围很广,但是想要成功经营一家店,还是需要加盟商的一些努力。
建议加盟商选择繁华地段的便利店面,保证周边有足够的客流。同时要保证店内商品充足,必须时刻遵守产品日期。同时也要做好店面的宣传推广。增加店面曝光率也是成功的关键。这是每个加盟商都需要认真关注的信息,他们需要做好随时了解的准备。对这些开店策略的掌握,会让每个加盟商更好地实现生意成功的计划。
加入便利蜂需要多少钱?数据信息的提供,让打算选择开店的加盟商做好投资准备。兢兢业业的数据信息和清晰的投资前景,包括店铺运营的介绍和分析,可能会让每一个想加盟的加盟商做好充分的准备。
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